When Easterns Automotive Group, a DC-area brand with an impactful sports marketing presence, was looking for a new and exciting way to showcase its relationship with reigning NHL MVP Alex Ovechkin, they turned to the creative expertise of Starbridge Media Group. A leader in sports-specific content production, Starbridge created a dynamic 30-second animated commercial that displays Ovechkin in his signature Eastern Motors jersey. The animated commercial showcases Ovechkin’s alter-ego, “The Russian Machine,” and parallels the star’s precision and speed on the ice with the precision and speed of high-performance cars. The commercial, produced on tight deadline for use on TV during Washington Capitals playoff games, is now available on numerous websites as an integral part of the company’s television and online sports marketing initiatives. With experience and savvy in creating multi-platform content, Starbridge enabled Easterns Automotive Group to utilize an engaging new tool – animation – to promote its evolving brand in a captivating way.