Projects

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Philadelphia Eagles
When the Philadelphia Eagles' marketing department and television network were seeking an entity to serve as the executive producer of animation for the team's first-ever TV program targeted at their young fans, following the franchise's NFC Championship in the '04 season, Starbridge Media Group seemed the perfect partner. With a rare background in both NFL team marketing and top-rate TV production, Starbridge was the right fit. The result of Starbridge's inaugural season of work with the Eagles? Two Mid-Atlantic Emmy Award nominations, for "Best Kids Program" and "Best Sports Program," and 17 new episodes for "Eagles Kids Club" on the way in '06.

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Washington Wizards
Astute sports marketers know that the two most important tenets for the continued success of any team's sponsorship revenue streams are incremental dollars and partner retention. As the exclusive sponsorship sales agency for the Washington Wizards, Starbridge Media Group has delivered on both fronts. During the 2005 season, with no pre-season selling cycle, Starbridge delivered eight new clients to the Wizards, with those and more on the way for the '06 campaign. In a cluttered DC market, with increased competition, Starbridge has brought the Wizards millions of new reasons to smile, and will work for the NBA's rising on-court star franchise as exclusive agency for the next two seasons.

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Jon Jansen
After six seasons as the rock of the Washington Redskins' offensive line, and as the team's longest-tenured player, right tackle Jon Jansen entered the 2005 season ready to explore his off-field marketability. To do so, he hired Starbridge Media Group, who subsequently negotiated a live TV talk show engagement, a sports radio segment, and various sponsorship and appearance relationships. Entering the 2006 season, in addition to his highly visible TV and radio gigs, Jansen has added product endorsements for the Dairy Management Institute and Frito's, as well as serving as the backdrop for Comcast SportsNet's season-long promotional campaign. It seems Starbridge is the marketing foundation for "The Rock."

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Mamma Lucia
As Mamma Lucia's has become one of the Washington, DC area's best-known authentic Italian restaurant destinations, its efforts in the areas of sports marketing and mixed media advertising have started to grow with it, under the careful strategic advisement of Starbridge Media Group. Working on behalf of the expanding local dining favorite, Starbridge has created and developed sports-related print, radio, TV, Internet, trade, and on-site campaigns that have increased Mamma Lucia's visibility, customer base, and, most important, revenues.

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NASCAR
With the onset of Nextel as the title sponsor for auto racing's preeminent circuit, NASCAR sought to align itself with various entities that could help develop strong, family-friendly, youth-related marketing and licensing initiatives that were true to its roots. And with Starbridge's growing track-record as a leading creative entity in the field of sports-related animation and intellectual property content, NASCAR signed a multi-year publishing deal with Starbridge to create licensed comic books. With a fan-interactive promotional balloting process to help select the first comic publication's lead characters set for Daytona, look for the first of many products in this series to launch in March of 2007.

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Virginia Tech
Though Starbridge Media Group works on behalf of multiple teams, colleges, venues, brands, and athletes in the area of merchandise production, its relationship with Virginia Tech is special. Entering the second year as the official licensee of the Hokies for a hand-made maroon and orange boa product that will soon roll out nationally, Starbridge's success with the Virginia Tech relationship led to the launch of a unique branded line of products, called Star Sports Gear. Visit www.starsportsgear.com to find the latest offerings from Starbridge Media Group, its vendor partners, and to "get yourself in gear."