For Immediate Release
Easterns Automotive Group has charged Starbridge Media Group, a leading sports and entertainment firm, with the task of creating a 30-second animated commercial featuring stand-out NHL phenom Alexander Ovechkin, Starbridge CEO Jamie Crittenberger announced today.
Featuring an animated Ovechkin in his Easterns Automotive Group uniform, the commercial showcases Ovechkin’s alter-ego, “The Russian Machine,” and parallels the star’s precision and speed on the ice with the precision and speed of high-performance cars. The commercial will be shown on Comcast SportsNet during Washington Capitals playoff games, as part of the company’s other TV advertising, and also on multiple internet sites.
"Starbridge is thrilled to partner with Easterns, one of the leading automotive dealer groups in the country, to promote one of the world’s premier athletes through animation,” said Starbridge President Ken Hutman. “We are excited to brand Easterns Automotive Group in a unique and exciting way by using their relationship with Alex Ovechkin as the backdrop to produce entertaining animated content.”
Established in 1988, Easterns Automotive Group is a top dealer group with over 17 locations in Maryland and Virginia and over 2,200 cars in stock. They have consistently been voted a top-rateddealer group in the USA, specializing in credit assistance, and have a 97.1% customer satisfaction rating.
For more information, visit www.easterns.com or call 888-217-4005.
Starbridge Media Group, Inc. is a Washington, DC-area based producer, publisher, rights owner, licensee, and sports marketing consultancy that is focused on the convergence of entertainment and sports, and in bridging domestic and international star sports brands with new and traditional forms of media.
Starbridge provides teams, athletes, brands, and rights owners with opportunities to drive incremental revenues, extend brand awareness and build fan loyalty via the creation of unique programming platforms and the maximization of core property assets. For more information on the company, visit www.starbridgemedia.com.